A step-by-step system for people with a demanding day job and a handful of evening hours — not a plan to quit tomorrow.
$9.99 at pre-order, rising to $12.99 on launch day.
It's 9:40 on a Thursday night. The kids are down, the dishwasher is running, and you have maybe ninety minutes before your brain shuts off for the day. You spend eleven minutes finding a video file. Twenty-five more trimming it. Then you answer the same customer email you answered last week, worded almost the same way. By 11:10 you close the laptop having built nothing — just maintained something that will need identical maintenance next Thursday, and the Thursday after that.
That's not a discipline problem. You worked a full day and then sat back down at 9:40 p.m. — most people won't do that. It's an architecture problem: somewhere along the way, you built a job with worse hours instead of a business.
The 4-Hour Side Hustle is eighteen chapters and four appendices, built around one distinction: a job produces value only while you're touching it; a business produces value while you're doing something else. It replaces the hand-work — trimming clips, re-answering the same email, copy-pasting the same reply — with five named systems, built from named, priced tools: Airtable, Make.com, Claude or ChatGPT, Kit, Carrd. Running all five costs about $34 a month to start.
Plus four appendices: the full stack directory, a 90-day build calendar, a nine-prompt library, and the actual Make.com blueprints — sanitized and ready to import.
No countdown timer on this page. That's the real date.
I spent over a decade in enterprise IT at Microsoft before asking whether I could build something of my own without quitting the job that pays the mortgage. Every tool this book promises is already live and free at the4hoursidehustle.com/tools — the scorecard, the ledger, the blueprints — because a book about honest automation should ship the automation, not just describe it.
Not for you if you want passive income, a gig app, or a reason to quit your job next month. Not for you yet if you have zero evening hours free — the first machine takes twelve to fifteen real hours to build, not four. That's the number this book leads with, not the one it hides.
No countdown timer, no fake urgency — that's the actual date and the actual prices. Pre-order buyers keep $9.99 no matter what happens to the price after November 1.
$9.99 today, $12.99 from November 1 — chapter 8.2 explains why that's the whole deadline, and why there's no countdown timer above.
© 2026 Jeff Sheikowitz. All rights reserved.